Turning innovative ideas into credible commercial opportunities
SMS Consultants has extensive experience supporting ambitious innovators to evaluate opportunities, establish commercial feasibility and develop practical go-to-market strategies. We work directly with businesses and founders, and through higher education institutions supporting research, innovation and commercialisation.
Our work helps clients answer the essential commercial questions: Is there a genuine market need? Who will buy, why and at what price? What business model is viable? What capabilities, partners and investment are needed to reach the market?
What we deliver
Commercial feasibility studies and opportunity appraisal
Market research, customer discovery and demand validation
Competitor, market-entry and commercial risk assessment
Value proposition, route-to-market and business model development
Go-to-market strategies, launch priorities and commercial roadmaps
Independent commercial assessment for institution-led innovation and commercialisation projects
Who we work with
Innovators, founders, research teams, spin-outs, established businesses developing new propositions and higher education institutions seeking independent commercial input.